Donnette Dunbar Communications
I was commissioned by Donnette Dunbar to create a logo for her new Public Relations company, and this is the final logo that we agreed upon.
Below are some of the other design mock-ups that I prepared for Mrs. Dunbar.
The basis of Donnette's company is strong branding, which is reflected in her motto "Branding a Better You." What you see here is that I've used a kind of steel plate design, like something nailed permanently into a piece of machinery. To me this communicates a very strong idea of branding, just short of pushing hot iron into a cow's hide (which most definitely would not make a good logo for Mrs. Dunbar).
Another element that Mrs. Dunbar wanted recognized in her logo was sophistication, which I attempted to get across by using a city sky-line. Perhaps the shine in the metal also provides a kind of sophistication, being reminiscent of the Mac OS X Operating system, which is known for its design.
